Equal

In today's culture we all love eating and drinking out - catching up with friends for a bite to eat, or "doing coffee" has become part of our every day lives. Although, with an increasing concern for obesity in Australia, there will always be consumers who are watching their calorie intake.

Equal® is Australia's No. 1 sweetener*, it has a chic new look and a great sugar taste.

For details about Equal Food Service Products please contact the Consumer Hotline on Free-call 1800 800 329.

* Aztec data, 42.5% market share YTD 18th March 2007

Equal® Pencil Sachets and Pillow Sachets have over 85%* less calories than sugar and are the ideal way for customers to sweeten tea or coffee. Offering this low calorie alternative communicates that you understand the needs of today's consumer.

Equal® Spoonful is ideal for cooking and baking as it measures spoon for spoon, or cup for cup, just like sugar. Equal Spoonful can be used in lots of your favourite recipes, for best results in a food service environment it is recommended that Equal is used in recipes developed specifically in the Equal kitchen.

* 1 Equal Pillow Sachet (15kj) is Equivalent in sweetness to 2 level teaspoon of sugar (140kj). 1 Equal Pencil Sachet (8kj) is equivalent in sweetness to 1 level teaspoon of sugar (70kj).

Equal is a proud supporter of Coffee/Hot Beverage industry events. Industry Events, such as The Golden Bean, serve as an opportunity for Roaster's to showcase their product in a controlled environment. It is great to see coffee roasters finally getting such high recognition from peers for their achievements.

The weekend of the 23rd and 24th of September 2006, played host to the inaugural Equal Golden Bean Roaster's Competition in the coastal town of Port Macquarie. The competition was all about the top artisan roaster by exploring their ability to roast the perfect espresso and milk based coffees. Over 78 of the country's 200 plus roasters entered the event in their choice of five categories tested during the course of the weekend.

Because of the large number of number of coffee's to be judged and to preserve the testing palates, 30 judges from the coffee and café industry were invited to participate during the weekend. The judges traveled from all over Australia and were all well versed in the art of cupping.

The overall winner was Campos Coffee, from Sydney. Other category winners were Coffee Alchemy for best filter coffee, Coffee Mama for best retail coffee, Jacques for best milk based, Michels Espresso for number 1 espresso and Crema Gourmet for best organic filter.

The Equal Golden Bean has been a huge success for the coffee industry and the praise for this style of event has been positive. Equal will again support the event in late 2007, to be held in Port Macquarie and will be a four day convention with overseas speakers, workshops, coffee judging and a presentation dinner.

See you there!